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Cooling Revolution

David Beckham is starring in Adidas’ new spot for their ice-cool Climachill range. Directed by Glassworks Amsterdam’s Head of 3D Rudiger Kaltenhauser, it features super-macro, photo-real CG and impossible camera moves.

Working closely with Amsterdam-based agency Meanwhile, our brief was to create an animated film that would sit alongside their frosty Climachill campaign, focusing on the product’s cooling functionality.

With a super tight deadline, Rudiger wanted to establish the metaphor of ice and frost in an abstract world, creating a rollercoaster ride of how the product works – it uses flat yarn woven with Titanium and aluminium cooling spheres to provide an instant chilling sensation, aiding athlete’s performances by lowering their body temperatures in warm conditions.

Production Company
Glassworks Amsterdam

Director
Rudiger Kaltenhauser

3D Artist
Dan Hope

3D Artist
Rudiger Kaltenhauser

3D Artist
Markus Geerts

3D Artist
Martin Chatterjee

3D Artist
Tim Bolland

3D Artist
Simon Glas

3D Artist
Tim Borgmann

Flame Artist
Kyle Obley

Flame Artist
Urs Furrer

Flame Assist
Bob RoijenSenior

Colourist
Scott Harris

Executive Producer
Jane Bakx

Executive Producer
Armand Weeresinghe

Advertising Agency
MeanwhileExecutive

Creative Director & Partner
Boyd Coyner

Executive Creative Director & Partner
Alvin Chan

Managing Director
Hazel Livingstone

Senior Art Director
Joris Kang’eriClient

Services Director
Esther Knox

Producer
Lotte de Vroe

Head of Design
Steve Voyce

Sound Studio
Kaiser Sound Studios

Director for David Beckham Rick Guest
Production Company for David Beckham East Photographic

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